Et Scribis

Content and Copy

Who’s Afraid of Big Bad Duplicate Content?

I don’ know about you, but when I first began to try my hand at blogging and content marketing my knowledge consisted of three things: 1. Google is King 2. … Continue reading

September 22, 2014 · 1 Comment

Writing for Wikipedia

Having an article or edit with a back link accepted on Wikipedia is considered almost to be the Holy Grail by most in the industry simply because Wiki editors do not play: … Continue reading

September 18, 2014 · Leave a comment

SnapChat: The Answer to a Content Marketer’s Prayers

Okay, maybe I went a little far in calling snapchat the answer to a content marketer‘s prayers but, then again, maybe not so much. snapchat, if you’re not familiar, is … Continue reading

September 15, 2014 · Leave a comment

When Social Media Goes Wrong

Social media offers both a wealth of opportunities and an inexhaustible number of pitfalls that the unseasoned and inattentive social media manager or entrepreneur can slip and fall into. Failing … Continue reading

September 10, 2014 · Leave a comment

Could DuckDuckGo Spell the End of Bing?

    In less than a week Apple will launch iOS 8 which is the latest iteration of its iPhone operating system and it will be doing so with DuckDuckGo … Continue reading

September 8, 2014 · Leave a comment

Gildshire Looking for Writers

I was recently contacted by Gildshire and asked to contribute articles to their site. I won’t divulge all of the details (such as pay and other such things) but suffice … Continue reading

September 3, 2014 · Leave a comment

Flash Sales – Are They Worth It?

Flash Sales for Everyone In general, I try to stay away from posts that skew heavily towards ecommerce and retail sites but the idea of the flash sale is such … Continue reading

September 1, 2014 · Leave a comment

Google Authorship (The Lost Post)

The writing was on the wall and now it has happened: Google has axed authorship functionality and will stop showing authorship results in Google Search. It also means that the big … Continue reading

August 30, 2014 · Leave a comment

Google Authorship: Dead But Not Forgotten

By now you’ve heard the news: Google Authorship is dead. After three brief but glorious years the Big G has pulled the plug on the experiment that was Google Authorship … Continue reading

August 30, 2014 · Leave a comment

Pinterest Gains Momentum with Better Analytics for Business

  Introducing Pinterest Analytics Michael Yamartino and his crew at Pinterest have certainly been busy beavers of late. Less than a month ago they introduced Pinterest messaging and now, only … Continue reading

August 27, 2014 · Leave a comment