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Michael Yamartino and his crew at Pinterest have certainly been busy beavers of late. Less than a month ago they introduced Pinterest messaging and now, only a few weeks later, we get a new and improved analytics dashboard available today for businesses. So, what can we expect from this new functionality? Will we be overwhelmed by a Google Analytics-esque deluge of graphs, arcane metrics and impossible to interpret hermeneutics? Fortunately, no, Pinterest’s new analytics dashboard is nothing like Google’s which means that everyone, from the greenest freelancer to Fortune 500 companies will be able to quickly put the information gleaned to good use. So, how does it look? Read on, intrepid web-worker, read on…
The people at Pinterest have made their analytics both intuitive and easy to use by streamlining the dashboard. As a result, users have only three screens to contend with:
1. Your Impressions and Viewers
2. Your Audience
3. Your Verified Site Metrics
As you can see from the screenshot above, the first of three screens shows you your average daily impressions and viewesr at first glance which is enough to give you some actionable insight at a glance. But, it gets better because once you click into More you can change the date range and and browse by Impressions, Repins, Clicks orAll-Time. The coolest feature of this last category is that it lets you see the following:
Most repinned: Your most shared Pins
Best in search: Pins that rank higher in search
Power Pins: Pins with a high mix of repins, clicks and more
And, of course, you can drill further down into these sub-categories as well.
When you click into the audience tab you are met with a wealth of data and a bevy of options to slice and dice it whichever way you prefer. The first four screens you’ll see are Country, Metro, Language and Gender which seems to slant more towards local businesses and regional ecommerce companies but, as I stated, the options don’t stop there. Are you a mobile marketer? If so, you’ll be happy to see the breakdown by app on the upper right hand tab. You can also choose to sort your pins by demographic or interest which is awesome because it give you the ability to decide where to concentrate your efforts.
Finally, and best of all for anyone involved in blogging or ecommerce, Pinterest now lets you easily track the movement of your pins. The sheer number of way you can julienne your data gives any marketer or business person an ample but not overwhelming number of relevant metrics that are immediately actionable. In the coming days be on the lookout for more on this topic both here and elsewhere as there are sure to be surprises in store for all of us.
It really is clear that Pinterest is positioning itself to become the next big kid on the block. If we all play our cards right and keep tabs on the developments and new features they seem to be rolling out on a bi-weekly basis, none of us will regret it.