Content and Copy
Okay, maybe I went a little far in calling snapchat the answer to a content marketer‘s prayers but, then again, maybe not so much. snapchat, if you’re not familiar, is yet another social media platform bt with a quirky difference: everything you post on the network eventually self-destructs. So, unlike Twitter or Facebook, your posts do not linger on in cyberspace for all eternity–a fact which made many marketers (or at least myself) hesitant to invest much time in the platform at all. And, yet, upon taking a closer look at the platform, the limited shelf life of its content may offer distinct advantages which are uniquely suited to content marketing.
So, what is it that makes snapchat such a great platform for the aspiring and seasoned content marketer? Simply this: every message and marketing communication sent will self-destruct shortly aafter being sent. Still don’t get it? Well, when done correctly, every marketing message has a strong call to action (CTAs are crucial to your success so be sure you get this part) and there’s nothing better to get your prospects to act then a sense of urgency and scarcity. Snapchat, by its very nature, taps into the sense of urgency since your users know they cannot just file your offer or promotion away for a rainy day but have to act on it now if they want to act on it at all. Or, at least, that’s how the theory goes.
In a recent post, I looked at the worth of flash sales and , after looking a the numbers and running my own campaigns, became a true believer. Although I have yet to test snapchat as a marketing platform it seems to me that the network would work even better than an email flash sale blast once a marketer or brand has built a sizable following. So, although the jury’s still out, I encourage everyone to take a closer look and see if snapchat might offer you the marketing edge I think it can.
Stay tuned for future snapchat updates as I will be presenting the results of my own campaigns in a few weeks’ time.