Content and Copy
Having an article or edit with a back link accepted on Wikipedia is considered almost to be the Holy Grail by most in the industry simply because Wiki editors do not play: Wikipedia has earned its global status as a true resource because it has defended its content against the likes of marketers and promoters since its inception. Just a quick check with a PR extension in Chrome or an online PR ranker will tell you why businesses and site owners are so obsessed with the idea of getting a link from Wikipedia: most of the pages on the online encyclopedia‘s site have a PR of around 8 which can do wonders for any site’s page rank and link profile. That, and there’s also an ego boost for intrepid executives who want to see their name in emblazoned on the title of an entry.
For all of these reasons then it shouldn’t come as a surprise that so many companies want to have a Wikipedia entry pointing back to their site. But, as any one with even the most cursory acquaintance knows, that is much easier said then done. In fact, many people report that they have uploaded articles dozens of times only to have them consistently rejected. So, what can be done? Is there any hope for the rest of us? Well, the first thing you need to ask yourself is this: will your contribution actually add value or is it simply an attempt to get a link or increase your brand’s visibility? If you answered yes to either of the latter your chances of making a successful addition to Wikipedia are pretty slim. If, however, you think you have something worthwhile to say that can be verified with citations then follow these tips to success:
1. Learn how to use Wikipedia. Before you create an entry do your research. and take the time to learn what it means to be a good Wiki-citizen.
2. Create an account. In order to make edits or create new entries you need to have an account with Wikipedia.
3. Baby steps. Start small. Try editing existing pages before you try to upload your own article. Write about topics that you are familiar with first, only branching out later.
4. Do your research. Find reliable sources that you can cite in your article and actually spend some time researching the topic.
5. Write your entry.
When you’ve followed all of the steps you then simply submit and wait and see. If at first you don’t succeed ry to get feedback from the editor who declined your submission. And, if you still need help, check out this great artcle by author Diana Huff: http://contentmarketinginstitute.com/2011/11/how-to-develop-a-wikipedia-page/